We’re a couple who share a litter of kids, cats, and a love for travelling, eating, cooking and hosting. What the Crust started off as a small restaurant, but in reality represents our passion project, the culmination of our extensive professional experience with world-class F&B and bluechip brands, and a lifelong dream to create our own ‘empire.’
Our Story
Rediscover the warmth of homemade flavors, crafted with love, passion, and tradition at TDK.
We believe great food is the best medium through which we
can bring people and cultures together. Not fancy shmancy
décor. We believe tasty, traditional, time-tested food is good for
your body and your soul. Not obscurely-named marketing fads.
We believe that it’s possible to offer people the chance to enjoy
good food from another continent, as if they were there,
without compromise. Not washed-down imitations. We also
happen to believe that we can do all of that while respecting
each other and the environment.
We want to take over the world, one crust at a time;
What the Crust will help us do this. And we’d like you to join
us on our journey.
THE TEAM
DAREEN AKKAD
owner and AVPN-trained pizzaiola
- Over 7 years of advertising industry experience at global network agencies in the GCC, including major F&B franchises*.
- 7 years hands-on FoH and BoH experience in F&B franchises in Canada and the UK.
- Multilingual (English, French, Arabic, Spanish, Italian)
- Certified Yoga instructor
- Obviously, avid cook and baker.
AHMED HELMY
owner and full-stack business consultant
- Over 20 years of business strategy, branding, advertising and design experience in the GCC and Europe.
- Helped evaluate, localise and launch several major F&B franchise operations in the GCC*
- Obviously, avid about good food.
Before starting a family, Dareen and Ahmed met professionally, and worked together across different functions on the following client accounts: Starbucks, Potbelly, Pinkberry, Dean & Delucca, Katsuya + Stark, Cheesecake Factory, PF Changs, Shake Shack, and various others.
Dareen’s passion has always
been bread. The Daily Kneads
brings this passion to life with
a range of sourdough breads,
pastries and Roman-style
pizza.
Although bread and pizza and
related, making them for a large
market is very different. That’s why
TDK is a separate operating team
with independent partners.
TOP50 AWARDS
The Top50 Awards are granted via an independent body of curators, who travel the world anonymously.
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We are extremely honored to have been recognized amongst some of the world’s best and most established Neapolitan pizzerias with two awards in 2021, and 2 awards in 2022
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Egypt and Africa’s first and only AVPN Certified Pizzeria (member number 851)
World’s 2nd AVPN Certified Pizza Truck (member number 932)
We’ve established WTC as one of Egypt’s leading pizzerias in less than 12 months of
operation.
- Delivery-only service launched April 2020
- Dine-in service launched July 2020
- Average pizzas sold per day (as of December. 2022): 500
ACCOLADES
